Diane Potter
Owner of The Virtual Difference
(also shown, husband Ryan and son Rylee on his 1st birthday)
I’m on a mission to change the way people run their business. Being a specialist in running businesses is a business in itself. Too many people who are experts in another field, also try to run their own business and find out that it doesn’t work. Stay focused in what YOUR brilliance is and let us handle the business side of your online business. We do everything WITH you not FOR you. You’re assigned homework and are guided through the roadmap that we’ve created for success.
Bio/Background
Diane Potter started her sales and marketing career as a telemarketer in the early 90’s. Becoming one of the highest ranked closers in her facility, she learned the ropes quickly and was soon promoted to trainer. At this level, she taught others the importance of great phone skills and how to look for buying signs. It was during this position that Diane learned she can effect performance by training the masses to do what she did – and she could multiply her results!
The new federal Do Not Call laws soon put the company she worked for out of business, and Diane moved to Oklahoma City to attend college. While there, she obtained employment for Joker’s Comedy Club. The club originally needed a telemarketing group to call clients and give away free tickets to fill the club. Diane soon became a leader in the club and was organizing travel plans for comedians, the owner’s schedule, and assistant in marketing. It was here that Diane learned the meaning of “loving your job.” It was one of the most rewarding experiences of her life!
Moving back home to Kansas, Diane started work for John Deere. The nearly 7 years at John Deere taught Diane the technical side of life. This particular John Deere facility installed computer networks and provided support for nearly 3000 co-ops nationwide. Here is where Diane fell in love with the abilities of technology and how it can change the way business is done. (During this time is also when Diane first learned about virtual assistants
After John Deere relocated to Georgia, Diane started working with a hearing aid company. Her interest in this stems from the fact that her father is deaf and was the 7th person in America to receive the cochlea implant. This seriously honed Diane’s sales and marketing skills and she quickly became one of the best sales reps at the company. Due to ethical conflicts with this company, Diane left and tried to work for a competitor. Due to the strict non-compete contract she was under, she had to drive two hours one way to her office. After four months of this in poor economy, Diane was notified that the company would be shutting down.
This was the birth of The Virtual Difference. Diane immediately started classes at Assist U and upon graduation began numerous additional certification classes. Nearly a year later, Diane has two girls that she has personally trained to work with her to accomplish quickly, effective results for her clients.

